In the fiercely competitive hospitality industry, crafting a distinct brand identity and providing unique guest experiences is essential for success. One often-overlooked avenue for achieving this differentiation lies in furniture design. Hospitality businesses are increasingly recognizing the power of furniture customization to align with their brand and create memorable, immersive environments for their guests.

The Essence of Brand Identity

Before we dive deep into customized furniture, let’s first understand the significance of brand identity in the hospitality sector. A brand identity is the sum of all elements a brand utilizes to present itself to the public. It encompasses everything from logos and color schemes to mission statements and the overall guest experience. In essence, it’s the personality and values that a brand conveys to its audience.

Establishing a solid and consistent brand identity is crucial in an era where guests seek unique and authentic experiences. It allows hospitality businesses to connect with their target audience on a deeper level, fostering loyalty and recognition.

Customization as a Branding Tool

Now, let’s shift our focus to how customization in furniture design plays a pivotal role in brand identity:

  • Tailored Aesthetics: Customized furniture enables hotels, restaurants, and other hospitality establishments to align their interior aesthetics with their brand’s visual identity. This includes choosing specific colors, patterns, and materials that resonate with the brand’s essence.
  • Unique Ambiance: Customized furniture allows businesses to create a one-of-a-kind ambiance that distinguishes them from competitors. Whether it’s a rustic, cozy vibe or a sleek, modern atmosphere, customized pieces set the stage for a memorable guest experience.
  • Consistency Across Locations: For hospitality chains with multiple locations, customization ensures that the brand identity remains consistent throughout all establishments. This consistency fosters trust and recognition among guests.
  • Personalization: Beyond visual aesthetics, customization can also incorporate elements that tell a unique brand story. For example, a hotel with a rich history might include custom-made furniture pieces that reflect its heritage.

Creating Unique Guest Experiences

Guests today are seeking more than just a place to stay or dine; they’re in pursuit of experiences that resonate with their values and preferences. Customized furniture contributes significantly to this quest for uniqueness:

  • Comfort and Functionality: Customization isn’t just about appearances; it also extends to the comfort and functionality of furniture. Hospitality businesses can design pieces catering to their guests’ needs and preferences.
  • Enhanced Comfort: By customizing furniture to ensure maximum comfort, businesses can create an environment where guests feel genuinely cared for and relaxed.
  • Memorable Moments: Unique, custom-made furniture pieces can become conversation starters and Instagram-worthy moments for guests, adding to their overall experience.
  • Expressing Values: Customized furniture can be used to express a brand’s values, such as sustainability. Utilizing eco-friendly materials or repurposed elements in furniture design can showcase a commitment to environmental responsibility.

The Collaborative Approach

Achieving effective customization requires collaboration between hospitality businesses and furniture designers or manufacturers. It’s a creative process where ideas are transformed into tangible pieces that embody the brand’s identity and vision.

Customization, though often associated with higher costs, can be a worthwhile investment. It helps businesses stand out in a crowded market and contributes to increased customer loyalty and positive reviews.

In conclusion, customization in furniture design is a powerful tool for hospitality businesses to reflect their brand identity and create memorable guest experiences authentically. It’s a bridge between aesthetics and functionality, making it possible for brands to craft unique environments that resonate with their audience and set them apart in a competitive industry. By understanding the essence of their brand and collaborating with experienced furniture designers, hospitality establishments can elevate their guest experiences.

If you like to speak with any of our furniture design advisors and get a project discussed, feel free to reach out at [email protected] or call us (310) 870 7058. We look forward to helping you!

As a family-owned business, we prioritize thoroughly understanding our client’s distinct needs and maintain a keen awareness of ever-evolving market dynamics. This underlines our acknowledgment of the vital role of comprehending the market landscape and staying updated on emerging technologies. By combining these insights, we elevate and enrich our hospitality furniture offerings.

Benefiting from over 35 years of experience, we profoundly grasp technology’s pivotal role in this new era. This propels us to collaborate closely with every client, guaranteeing the fulfillment of their unique requirements. Through the integration of cutting-edge technologies into our hospitality furniture, we consistently strive to surpass expectations.

In today’s fast-paced world, the hospitality industry is constantly evolving to meet guests’ changing needs and preferences. As technology becomes an integral part of our daily lives, its integration into hospitality spaces, including furniture design, is revolutionizing the guest experience.

Gone are the days when furniture was merely functional. Innovative hospitality furniture is redefining comfort and convenience. Imagine arriving at your hotel room to find a bedside table equipped with wireless charging pads, ensuring your devices are ready for the day ahead. Embedded wireless charging technology seamlessly blends into the design, providing a clutter-free environment while keeping guests connected.


Technology-infused furniture is turning passive spaces into interactive zones. Lounge areas with interactive tables and touch-screen surfaces invite guests to explore, engage, and learn. These furniture pieces can display information about local attractions, allow guests to place orders, or even provide entertainment options, creating a memorable and immersive stay.

Innovative furniture can transmit data about occupancy, usage patterns, and maintenance needs to facility management systems. This real-time information helps streamline operations, allowing staff to focus on providing exceptional service rather than routine upkeep.

Technology-integrated furniture goes hand in hand with the increasing demand for connectivity. Built-in charging ports, USB outlets, and even wireless speakers can be seamlessly integrated into furniture pieces, allowing guests to stay connected without searching for power outlets.


Lighting plays a crucial role in setting the mood and ambiance of hospitality spaces. Smart furniture can incorporate LED lighting systems that can be adjusted to match different settings. Whether it’s a cozy evening atmosphere in a restaurant or a vibrant daytime vibe in a lobby, customizable lighting adds an extra layer of personalization to the guest experience.

The interplay of light and shadow, color and intensity, synchronized to your desires, sets our hospitality furniture apart. Crafted with meticulous attention to detail, our pieces provide comfort and aesthetics and grant you the power to craft immersive experiences according to the requirements of our clients.

Innovative lighting and ambiance control are not just features; they are gateways to limitless possibilities where your space evolves as per your imagination.

At Premier Hospitality International, we welcome a future where your furniture isn’t static but a living canvas awaiting your creative brushstrokes.

With forefront technologies leading the way, we allow you to create the ideal ambiance with a simple touch of a button.


While technology undoubtedly enhances functionality, balancing innovation and design aesthetics is essential. Furniture must remain visually appealing and complement the overall ambiance of the space. Leading hospitality furniture designers embrace this challenge, crafting pieces that blend technology with elegant form seamlessly.

As technology continues to evolve, the possibilities for its integration into hospitality furniture are limitless. Concepts like augmented reality mirrors, smart upholstery materials, and AI-driven comfort adjustments are on the horizon, promising to elevate the guest experience further.

In conclusion, technology integration in hospitality furniture redefines guest experiences, streamlines operations, and sets new standards for comfort and convenience. As the industry embraces these advancements, the relationship between furniture and technology is becoming more symbiotic, ensuring that hospitality spaces remain innovative, engaging, and adaptable to the ever-changing needs of modern travelers.

Welcome to Premier Hospitality 2023 summer blog! In this edition, we will explore the latest furniture design trends of 2023 that are helping elevate spaces, from hotel lobbies to fine dining restaurants, and how our offerings continue to support these evolving styles.

Minimalist Luxury

The summer of 2023 is all about minimalist luxury. Designs are becoming simpler, focusing on clean lines, natural materials, and neutral color schemes. But don’t mistake simplicity for lack of luxury. The rich textures and superior quality of materials still exude sophistication and elegance. Our custom case goods embody this trend, offering seamless integration of form and function, wrapped in understated luxury.

Biophilic Furnishing

Biophilic design continues to shine in 2023, and it’s now extending to furniture as well. Furniture pieces with organic shapes, natural finishes, and materials such as wood, rattan, and bamboo are trending this summer. At Premier Hospitality, we bring this trend to life with our range of seating options and case goods that pay tribute to nature in their design and materials.

Bold Accent Lighting

Lighting this year is about making bold statements. Think oversized pendant lights, architectural lighting installations, and colorful table lamps. Our range of lighting solutions at Premier not only serve to illuminate spaces but also as eye-catching focal points that can give any room a touch of drama.

Multi-functional Furniture

As spaces become more flexible in their use, furniture needs to follow suit. Multi-functional furniture designs are rising in popularity. We understand the need for such versatile pieces and provide expertly designed furniture that not only saves space but also enhances the aesthetic appeal.

The Case for Casegoods

Case goods have taken center stage in 2023. With a rise in demand for durable and versatile furniture, case goods like dressers, cabinets, and tables have become a must-have for any space. Our selection at Premier Hospitality features a variety of styles to match any decor and meet the demands of our clients, all while guaranteeing our unbeatable level of quality.

Summer 2023 has brought a breath of fresh air to furniture design trends, from biophilic furnishing to bold lighting accents and multi-functional pieces. At Premier Hospitality International, we’re committed to staying ahead of the curve and offering our clients the best in terms of style, quality, and design. With over 35 years in the business, we breathe life into your designs with stunning, stylish seating, lighting, and custom case goods. No matter the trend, our goal remains the same – to elevate every space and create unique, memorable experiences for all who enter. Stay tuned to our blog for more insights and updates from the dynamic world of hospitality design.

The furniture you choose for your hospitality business is about so much more than function. It offers comfort to your guests, the exact thing they hope to find during their getaway. It also sets the aesthetic tone for your business. For instance, the seating in your lounge is one of the first things guests will notice when they enter. When they enter their room, the furnishing often makes the style and vibe of the room.

With so much weighing on your hotel furniture, finding the right pieces can be a difficult decision. Here are a few things you’ll want to consider when choosing furniture for your hospitality business:


How much space you have will be a major factor in the furniture you choose. Your common areas and rooms should feel warm and comfortable, but not too cluttered. There should be plenty of walkable space for guests as well as a feeling of openness. If you’re working with a smaller space, minimalist furniture might best serve you. If you have a large space that you want to feel a little cozier, opt for plush upholstery and deep colors.

You’ll need to carefully measure the dimensions of the space as well as the dimensions of your furniture. This is one reason why working with a hospitality furniture manufacturer is really the way to go. Rather than buying furniture that fits within your space, you can simply send your dimensions to the manufacturer and they will build furniture that suits your needs.


Budget is another important consideration, as it is with any business expenses. The right furniture will lead to happy customers and a potential to bring in more customers. But if you blow your budget on furniture, it could take some time to recover.

Sometimes you can find ways to get quality furniture at a lower than average cost. For instance, Premier Hospitality has a factory in Tijuana, Mexico, which allows us to save on overhead costs of supplies and materials. Because of this, we’re able to offer lower rates than some of the competition. You can also be on the lookout for special offers or seasonal discounts.


Style trends come and go, but true style is meant to last. More than that, you likely have a vibe in mind that you want your hotel to give off. Do you want to be known as chic, swanky, and modern? Or do you want to be a cozy home away from home? Your style is a part of your brand. Your furniture, in addition to your lighting, will be the main thing that helps to create that style.

If you’re very particular about creating a cohesive style throughout your hospitality business, you might consider custom furniture rather than buying premade furniture. With custom furniture, the manufacturer will bring your vision to life, so the result is sure to suit your preferred aesthetic.


We’ve discussed the benefits of choosing a furniture manufacturer to furnish your hospitality business. You can find custom furniture that fits your space at a cost you can afford…if you find the right manufacturer. Take some time to look through their body of work and see if it fits your needs. Talk to them about your project and what they can bring to the table. If you leave that conversation feeling confident, you’ve made the right decision.

Premier Hospitality has built furniture for hospitality businesses all across the United States and even internationally. We assign a specialized team to your project and bring your visions for hotel furnishings to life in our own factory in Tijuana. Contact us today to learn more or to schedule a visit to our San Diego office.

We’re excited to announce some exciting changes coming to Premier Hospitality! Recently, we have acquired our own factory in Tijuana, Mexico, as well as a new office and warehouse in San Diego, California. Both of these new facilities will help us to provide even better, more accessible case goods and seating for the hospitality industry — throughout the United States and beyond.

What We Do

Premier Hospitality International provides the seating, furnishing, lighting, and case goods that breathe life into your hospitality business. We are a family-owned business with design and manufacturing experts who ensure that your hospitality furniture is made to the highest standards of quality. We ensure those standards of quality by assigning a team specifically dedicated to taking your design specs and bringing them to life. We even offer custom pieces such as case goods so you can find the perfect fit for your facility.

Our Own Factory in Tijuana, Mexico

The integrity of our manufacturing is important to us at Premier Hospitality, which is why we’re thrilled to have our own factory in Tijuana, Mexico. At this factory, we can bring to life the designs for your hospitality facility with top notch manufacturing and provide a thorough quality check. We assign experts specifically to your project so that they can dedicate their attention there. And because we can lower our operating costs, we’re able to save you money on your project.

Our New Office in San Diego, California

In addition to our own factory, we’ve also opened a new office in San Diego, California. Here, we can meet with clients and talk them through their project in person. We’re always happy to answer any questions when it comes to your hospitality furnishing. Our new office also serves as a warehouse where we can store materials and furnishings until they’re able to be delivered. You can find us at our new address:

9163 Siempre Viva Rd., suite G
San Diego, CA 92154

With these new facilities, Premier Hospitality will be even better able to provide you with truly premier seating, lighting, and case goods. One thing that won’t change, of course, is our commitment to excellence when it comes to our customers. Contact Premier Hospitality today to learn more or to schedule an order for your hospitality business.

Trends change from year to year, which is why hospitality businesses that want to maintain their trendy image should always be looking ahead. With the new year right around the corner, it’s time to say goodbye to our favorite hospitality trends of years past and welcome in the hospitality trends of 2022. What do those look like? Here are a few that have stood out to us in the current trend predictions:

Hotel Workspaces

The past two years of COVID-19 have ushered in a new era of remote work, and many hotel spaces even moving into 2022 are business trips rather than simply for leisure. Hotel guests appreciate a dedicated space where they can sit with their laptop and work, whether it be cranking out a novel or answering emails from clients and business partners.

This could be a lounge with a long table and plenty of outlets, a well-lit counter space with comfortable seating, or even a small office space within their hotel room. Consider the benefits of group workspaces and private workspaces to make your decision.


Many travelers are thinking more and more about waste, and so are hospitality business owners. After all, those little keurig cups and tiny shampoo bottles thrown away can really add up. Instead, many hospitality facilities are looking for solutions that will last. This may include buying bulk soap dispensers, offering more reusable options, and having furnishings that are built to last.

Having to replace the furniture and case goods every few years as it starts to wear down is both bad for the environment and the budget. Expertly designed furniture manufactured with care proves to be a much more sustainable option.

Solo Travel

Although we now have vaccines and boosters against COVID-19, the Omicron variant is still in the air and many hospitality guests still prefer to do their travel alone. A solo trip to a hotel offers a chance to get away from their house while still maintaining social distance, especially with the rise in contactless check-ins. It also gives them a break from their daily lives and responsibilities like any other vacation might. A luxury feel in hotel rooms, as well as plenty of accommodations for someone traveling alone, will go perfectly with this trend.

More Staycations

Playing off of the concerns when it comes to travel, hotels and other hospitality businesses are likely to have more local customers as staycations come back into popularity. A “staycation” is the chance to get away from the house, but not necessarily travel. Guests instead look for a hotel or a bed and breakfast in their own city where they can relax for a weekend before returning to their normal life. Highlighting the local color in your design is sure to impress and help make the most of their staycation.

Looking to revamp your hospitality business in 2022? Premier Hospitality International can help with premier case goods, upholstery, seating and more. We can create furnishings in a wide range of designs, all handled by design experts at every step of the process. Contact us today to learn more or to see what we have to offer.

2021 was a big year for the hospitality industry, and a big year for Premier Hospitality USA. We’re proud of the high quality case goods, seating, and upholstery we’ve been able to offer the hospitality industry for the past 35+ years, including this past year. Some of our favorite projects took place in 2021, but as always, our best work is yet to come. So what did we do in 2021? Take a look:

Our 2021 Projects

2021 was a busy year for us at Premier Hospitality USA, especially as many people returned to their favorite hospitality businesses after social distancing. We provided luxurious guestroom seating, cozy public area seating, and case goods that are as sturdy and effective as they are beautiful. Some of our projects for 2021 included:

  • Hilton Appleton, WI – Guestroom Seating and Case Goods
  • Hilton Southlake, TX – Guestroom Seating and Case Goods
  • Tapestry Hotel Galleria Houston, TX – Guestroom Seating and Case Goods
  • Hilton Rockwall, TX – Suites Seating and Case Goods
  • Marriott Mission Valley San Diego CA 
  • Westin Tysons Corner, VA – Public Area’s Seating and Case goods
  • Hilton Garden Inn Germantown TN – Guestroom Seating and Public areas
  • MGM Resorts/ Bellagio – Public Area’s Seating and tables
  • Pearl Hotel North Beach, MS – Guestroom Seating and Installation

These are some of the biggest names in the hospitality business, and their furnishings have to meet their standards of excellence and luxury. Our seating and case goods are expertly made and designed to suit the aesthetics and style of our clients. 

Why Choose Premier Hospitality USA?

Our clients have a high standard of excellence for their projects, so we do as well. Each of our projects are handled by a specialized team dedicated to that job. From design to construction and installation, each part of our process is handled by an expert. Our factory is located in Baja California, Mexico, which helps us to save on operating costs and place our budget where it truly matters — creating truly premier, high quality seating, tables, and case goods. 

Whether our pieces are for the guest rooms and suites or the front lobby, we make sure to provide you with beautiful pieces that truly represent your hospitality business. 

Need Premier Hospitality Furnishings in 2022? 

Does your hospitality business need new seating and case goods to meet the needs of your guests? Premier Hospitality is happy to help! Contact us today to learn more about our services or to schedule an appointment and begin working with us.

Welcome! We are pleased to announce the launch of the new website for Premier Hospitality International. After 35 years in business and several years on the internet, we understand that it’s important to change with the times. It’s for this reason that we decided to update our website with new visuals and a clearer expression of who we are as a company, including this new blog.

Who We Are

Premier Hospitality USA is an upholstery, seating, and case goods company serving hospitality businesses across the United States and beyond. We are a family owned and operated business founded by Joseph Cabrera, who brings with him 35 years of experience in the industry.

We operate out of Los Angeles, CA, with a warehouse in Baja California, Mexico that allows us to save on overhead costs and, in doing so, save our customers money. We have worked with some of the biggest names in hospitality, including:

  • Marriott Mission Valley — San Diego
  • Sheraton Novi — Detroit
  • Marriott — Houston
  • Hilton — Rockwall, TX
  • MGM Resorts — Bellagio
  • MGM Resorts — Mandalay Bay
  • Hampton Inn — Ridgeland, MS
  • Pearl Hotel — Louis, MS
  • Westin Tysons Corner — Tysons, VA
  • Sheraton — Pittsburgh
  • Crowne Plaza — Melbourne, FL
  • Hillsboro Beach Resort — Fort Lauderdale, FL
  • Sheraton — Park City, Utah
  • Towneplace Suites — Kendall, FL
  • Hilton Garden Inn — Germantown, TN
  • Hilton — Hasbrouck, NJ

But we bring that same family-operated quality of excellence to every project we take on. At our warehouse, we have specialists who are dedicated to one project, seeing that through from beginning to end. We design and manufacture hospitality furnishings with expert care, in a wide range of styles to suit your hospitality facility.

Our Goal

Through our website, we intend to showcase our most recent projects, as well as offer a clear explanation of our products and how to contact us to begin a working relationship. We also intend to offer helpful information and news through our blog, both in terms of business updates from us and all the recent trends in the hospitality world.

Let our website be a portfolio that shows you what PREMIER HOSPITALITY INTERNATIONAL can do, as well as a jumping-off point that invites you to reach out to us about your hospitality seating and case good needs.

Contact us today to learn more about who Premier Hospitality International is and what we can do for you. And check back to our blog for more information about our projects and current hospitality trends!